The Evolution and Impact of Classic Slip-Ons in Skateboarding Culture
Intro
Classic slip-on shoes have carved out a niche in skateboarding culture that's as enduring as it is distinctive. Born out of necessity but refined through style, these shoes have become more than mere footwear; they symbolize a lifestyle, creativity, and a sense of rebellion that resonates deeply with the skater community. With roots tracing back several decades, the evolution of the slip-on has been shaped not just by trends but by the very nature of skateboarding itself, fostering a connection that spans generations.
The charm of classic slip-ons lies in their simplicity, yet the subtleties in design can greatly impact performance on the board. As we meander through this article, expect to delve into the historical significance of these shoes, their impact on skateboarder identity, and the various layers of influence they carry—from the streets to the skate parks and beyond. We’ll explore how comfort, style, and technical features have merged to create a shoe that not only serves a practical purpose but also makes a bold statement.
By the end of this exploration, readers will have a comprehensive understanding of the classic slip-on's role in skateboarding’s ecosystem. From the flip tricks perfected with the help of well-designed footwear to the cultural references hidden in pop culture, there's a lot more to discuss than meets the eye.
Preamble to Classic Slip-Ons
Classic slip-ons embody a unique intersection between footwear and subculture, particularly within the realm of skateboarding. This article aims to unpack the significance of these shoes in a sport and lifestyle that values self-expression, community, and comfort. Slip-ons—it’s exceedingly clear that they are more than just a way to protect one’s feet; they are a representation of identity and ethos among skaters.
The importance of understanding the classic slip-on extends beyond mere fashion; it’s about delving into how this style emerged and resonates with values shared in skateboarding culture. Enthusiasts and newcomers alike will find a compelling narrative that takes into account the evolution, design features, and functional merits of slip-ons in a scene that constantly pushes the envelope. As we navigate through the sections, we’ll explore not just the shoe itself but also the vibrancy of a community that has embraced it, making it a crucial part of their overall identity.
Definition and Overview
Classic slip-ons are a type of footwear characterized by their lack of laces and a snug fit that hugs the foot. Engineered for ease of wear—slipping on and off in an instant—their design came into popularity in the late 1960s. Often made with canvas or leather materials, slip-ons feature distinctive flat soles, which provide a closer board feel, essential for precise movements on a skateboard.
Notably, Vans, one of the brands leading the charge, revolutionized this style by marketing it towards the skate community. The iconic checkerboard pattern, for instance, has transcended its origins to become universally recognized. As a versatile choice, classic slip-ons appeal to a wide demographic, from serious skaters to casual wearers.
Cultural Significance in Skateboarding
The cultural significance of classic slip-ons in the skateboarding community cannot be overstated. These shoes represent a fusion of practicality and aesthetic appeal, making them an essential staple for many skaters. Regarded as “skater proof,” they provide a low-profile fit while allowing for fluid movement and swift board control.
Slip-ons have not just become a functional choice; they also signify allegiance to a lifestyle that embraces creativity and rebellion. Consider the numerous skate documentaries and films, which often depict riders in their slip-ons as they showcase technical tricks and styling changes. They have become emblematic, much like a badge of honor within skate culture.
In addition, classic slip-ons have found their way into various realms of art and music, becoming symbols that permeate beyond their functional context. Collaborations with artists and musicians further cement their status, showcasing them in diverse cultural reflections that continue to evolve. All this indicates that the classic slip-on embodies more than mere footwear; it captures the spirit of the skateboarding ethos, merging form and function with subcultural pride.
Historical Development of Slip-On Shoes
The historical development of slip-on shoes is a crucial chapter in footwear evolution, particularly within the skateboarding realm. This section explores how slip-ons transitioned from a simple design to an iconic staple for skaters, highlighting the blend of function, comfort, and cultural significance.
Origins of the Slip-On Design
Slip-on shoes trace their roots back to the 1970s when their design aimed at offering a convenient yet stylish footwear option. The original concept centered around an easy entry and exit mechanism, which resonated with the laid-back lifestyle of California surf culture. It’s like someone said, "Why bother with laces when you can just slide in?" This practicality was essential for skaters, where time is vital and speed is of the essence.
The initial designs were simplistic, often made from canvas or cotton blends, allowing flexibility needed for tricks. Importantly, the lack of cumbersome lacing systems reduced the risk of shoe-related injuries during skating. These features echoed the demands of the skate culture—a community which values both performance and comfort.
Key Milestones in History
A number of events significantly shaped the journey of slip-on shoes. One of the earliest milestones was when Vans introduced their Slip-On style in 1977, branded as a part of their broader skateboarding line. These shoes gained swift popularity, particularly after appearing in the cult classic movie Fast Times at Ridgemont High. This film showcased the slip-on's effortless cool, further embedding them into the culture.
Other major milestones included:
- The introduction of patterns and prints on slip-ons, allowing skaters to express individuality.
- The endorsement of prominent skateboarders in the 1980s and 1990s, cementing the shoe's status among serious skaters.
- The emergence of numerous brands entering the slip-on market, each adapting and innovating the design to meet evolving tastes and performance needs.
Each of these milestones contributed to the solidifying of the slip-on's reputation, making it not just a piece of footwear, but a symbol of the skateboarding culture. Throughout the years, slip-ons have proved their worth on both the asphalt and the fashion runway, demonstrating versatility that few designs can replicate.
"The magic of skateboarding is not just in the tricks, but also in the soul of the gear we wear—classic slip-ons embody this spirit."
In essence, the historical development of slip-on shoes is a narrative interwoven with the history of skateboarding itself. From their origins as a practical solution for skaters to becoming a cultural icon, they reflect the evolution of both style and function within this vibrant community.
Design Features of Classic Slip-Ons
The design features of classic slip-ons are fundamental to their status within skateboarding culture. These features cater to the practical needs of skaters while also satisfying the aesthetic values that come along with this vibrant lifestyle. The study of design elements provides insights into how these shoes compliment technique and comfort, enhancing the overall experience for the wearer.
Material and Construction
When considering the material and construction of classic slip-ons, it’s pivotal to highlight the combination of function and style. Traditional slip-ons, particularly those from Vans, are often made from canvas or suede. This choice is not merely for visual appeal but provides durability, essential for the wear and tear skaters impose. The canvas construction allows for breathability, making it suitable for long sessions at the skate park.
Moreover, the construction process is typically designed to ensure a snug fit without compromising flexibility. Many of these shoes incorporate reinforced stitching which strengthens the shoe at key stress points, prolonging its life on the board.
"Slip-ons manage to merge fashion with performance seamlessly, allowing skaters to focus more on their tricks rather than their feet."
Comfort and Fit
Comfort and fit are crucial aspects when discussing slip-ons. For skaters, a shoe must feel like an extension of their foot; anything that pinches or restrains controls becomes a huge distraction. Classic slip-ons are designed with a low-profile style, providing a laid-back vibe while ensuring ease of wear. The absence of laces also means that skaters can slip them on quickly, making them an easy choice for those spontaneous skate sessions.
The padding around the collar and insole contributes significantly to comfort. Many models feature cushioned insoles which help absorb impact, a necessity when landing tricks. This design does wonders for reducing the fatigue that can set in during an intense skating session. A well-fitted slip-on allows the skater to maneuver fluidly, reinforcing the idea that style and function can exist in harmony.
Sole Design and Traction
When discussing the soul of the slip-on—quite literally—the sole design and traction merits special mention. The sole is often made of rubber and may have characteristic waffle patterns, which enhance grip. This is particularly important when it comes to maintaining control while performing tricks or navigating different terrains.
The traction not only aids skaters in performing better but also adds an element of safety, reducing the risk of slipping. Some slip-ons even include a slight elevation in the heel, which can help with board feel, balancing comfort and functionality.
In summary, the design features of classic slip-ons reveal a deep connection between form and function in skateboarding culture. They hold a significance that extends beyond mere footwear, influencing everything from individual style to performance on the board.
Functionality in Skateboarding
When discussing skateboarding, one can't help but focus on the shoes worn by skaters. Classic slip-ons have proven themselves valuable not only for their style but, more importantly, for their functionality. These shoes have evolved to cater to the unique requirements of skateboarding, which makes them indispensable for both amateur skaters and seasoned pros.
Performance Characteristics
To understand the essence of slip-ons in skating, we first look at performance characteristics. At their core, slip-ons provide a snug fit alongside flexibility, ensuring that skaters can execute tricks effectively without any hindrance. The core design often employs a low profile which translates well into better board feel.
- Grip and Traction: The sole of a slip-on is crafted to deliver exceptional grip on the skateboard, which allows skaters to perform grinds and slides without worrying about slippage. The rubber compounds used in most models enhance performance, giving skaters the confidence to tackle any terrain.
- Breathability: Ventilation matters too. High-quality slip-ons often feature breathable materials, which prevents overheating during intense sessions. This comfort means that skaters can focus on their performance instead of being distracted by sweaty feet.
- Flexibility: A shoe that moves with the foot naturally promotes better adaptability. Slip-ons generally utilize lightweight materials that don’t restrict the foot’s movements, letting skaters perform on their own terms.
Durability and Wear Performance
Durability is another significant aspect when evaluating slip-ons for skateboarding. The daily grind, coupled with wear and tear from grinds and kicks, places hefty demands on shoes. Here’s where classic slip-ons stand out:
- Reinforced Areas: Many designs incorporate reinforcements around high-wear areas like the toes and sides to extend the lifespan of the shoe. This reinforcement assures that skaters can rely on their footwear without frequent replacements, which can be a strain on both budget and time.
- Easy Maintenance: Slip-ons typically have materials that are both sturdy and easy to clean. They don't require extensive care; a quick wipe down is often all they need to maintain their appearance and performance.
- Wear Indicators: Some brands now integrate wear indicators into their designs, making it clear when it’s time to retire a pair. This thoughtful inclusion not only helps skaters make informed decisions, but also contributes to safety.
In summary, the functionality of classic slip-ons in skateboarding combines comfort, performance, and durability into one sleek package. This makes them integral to the skateboarding experience, proving that style and utility can go hand in hand.
With the right balance of performance characteristics and durability, classic slip-ons can carry a skater through the rigors of daily practice and give them the edge they need for competitions. As these shoes continue to evolve, they’ll likely remain a key element in skate culture.
Brand Contributions to Classic Slip-Ons
The classic slip-on shoe is more than just a comfortable piece of footwear; it carries a legacy intertwined with the very fabric of skateboarding culture. Understanding brand contributions highlights not only the evolution of the slip-on but also how it has shaped identity within the skate community. This section will dissect key players in this arena, showcasing how they have influenced the perception and functionality of slip-ons over time.
Vans and the Slip-On Legacy
Vans, a name nearly synonymous with skateboarding, has played a pivotal role in popularizing classic slip-ons. These shoes were not just an afterthought but a serious contender in the realm of skate footwear. Introduced in 1977, the Vans Classic Slip-On quickly became a favorite among skaters for its blend of practicality and understated style.
The importance of Vans can be seen in several aspects:
- Cultural Integration: Vans carved a niche by embracing the skate culture. Their marketing focused on community rather than just selling shoes. This created a bond—skaters identified with the brand, which further cemented the slip-on's status.
- Functionality: Each pair was designed with the skater's needs in mind. The rubber sole provided excellent grip on the board and flexibility, enhancing performance during tricks. The simplicity of the design allowed for quick on-and-off convenience, something skaters appreciated.
- Iconographic Status: Over the decades, Vans showcased its shoes in various skate videos and competitions, thus transitioning the classic slip-on from mere shoes to a symbol of artistic expression within skate culture. The shoes became a canvas, often customized with paint or patches by enthusiastic skaters.
The enduring legacy of Vans continues to resonate with new generations of skaters, as the slip-on remains almost a rite of passage amongst enthusiasts everywhere.
Emergence of Other Key Players
While Vans certainly reigns supreme, other brands have also stepped to the plate, introducing their own take on slip-on shoes tailored for skateboarding.
- Adidas: Known for its performance athletic gear, Adidas began its journey in skate culture with models like the Superstar slip-on. It cleverly merged urban street style with skate functionality, slowly gaining traction within the community.
- Nike SB: Their foray into slip-ons has been marked by innovative designs that cater to advanced skate techniques. The SB line has introduced elements such as Zoom Air technology that not only improve comfort but also enhance board feel.
- DC Shoes: Focusing on durability, DC Shoes has released slip-ons that not only survive the rigors of skating but also add style points. Features like reinforced stitching and grippy soles have made these shoes favorites among serious skaters.
The competition among these brands generates a constant push for innovation and style, keeping the slip-on relevant in a constantly changing market. With each addition to the forum, the classic slip-on evolves while holding onto its roots—melding function with culture.
Thus, brand contributions have been a catalyst in the longevity and evolution of classic slip-ons, ensuring their place in skateboarding history. The merging of style, performance, and culture has cultivated an environment where skaters can express themselves freely, motivating the next wave of innovation and creativity in skate footwear.
"The shoes you wear tell a story. They reflect your journey as a skater and the culture you embody."
For a deeper dive into the world of classic slip-ons and their role in skating, you might find these resources useful: Vans Official Website, Adidas Skateboarding, and Nike SB.
The intricate dance between brand innovation and skater identity makes it clear that classic slip-ons are here to stay, adapting but never losing their essence.
Cultural References and Iconography
The cultural resonance of classic slip-ons, particularly within skateboarding culture, goes beyond mere footwear. These shoes represent a lifestyle, a statement, and a revolutionary shift in youth fashion. When we explore the concept of cultural references and iconography surrounding slip-ons, it’s essential to grasp how they influence and are influenced by various elements of popular culture. From films to music and art, the slip-on shoe has left its print, symbolizing rebellion, individuality, and a sense of belonging in the skateboarding community.
The Slip-On in Skate Movies
Skate movies have played a crucial role in cementing classic slip-ons as emblematic of skate culture. Films like Gleaming the Cube and Lords of Dogtown showcase not only the thrilling daredevil antics of skaters but also their potent fashion choices. In these films, the slip-on isn’t just a shoe; it’s a part of the identity of the skaters portrayed. The visual imagery of characters performing audacious tricks while wearing their slip-ons contributes to the narrative of freedom and personal expression.
Moreover, these movies depict a unique lifestyle where skateboarding is not merely a sport, but a form of art and expression. The characters often reflect the audience’s longing for authenticity—each slide and grind is accompanied by the footwear that signifies a deeper connection to the skate culture. The association of slip-ons with cinematic portrayals of skateboarding cements their place not just in fashion, but in the annals of popular culture’s portrayal of youth and rebellion.
Influence in Music and Art
Music and art have always woven together to reflect societal sentiments, and classic slip-ons have snugly fit into this tapestry. From punk rock bands like the Ramones, who championed the casual yet rebellious aesthetic of the slip-on, to the skate-inspired beats circulating today, these shoes have become a staple in various music scenes. Their appearance in music videos and on album covers amplifies their cultural significance.
In the realm of art, slip-ons have inspired various local artists and designers, who often customize these shoes as part of their medium. Street art murals often depict skaters in slip-ons, emphasizing the power of footwear in expressing identity. These artistic portrayals capture not only the aesthetic appeal but also the underlying stories of struggle, perseverance, and the quest for self-expression within the skateboarding community.
"The slip-on transcends mere style; it embodies the journey of those who skate, a canvas for stories untold."
As these shoes continue to traverse different platforms—be it through a DIY punk band’s rehearsals or lively street art—they cultivate a narrative that reflects the ever-evolving essence of skate culture. Each interaction and representation reaffirms the slip-on as an icon, not just a design, making them a timeless element in the fabric of skateboarding culture.
Style and Aesthetics
The style and aesthetics of classic slip-ons are deeply intertwined with skateboarding culture. These shoes aren't just about functionality—their design serves as a canvas for self-expression and identity within the skate community. The color palettes, patterns, and iconic silhouette resonate not only with skaters but with anyone looking to make a fashion statement.
Fashion Trends Surrounding Slip-Ons
Slip-ons have undergone various transformations, influenced by broader fashion trends. From vibrant colorways to minimalist monochromes, skaters have embraced slip-on shoes in varied styles. They often reflect not just personal tastes but also larger societal movements. For example, during the 1980s, the rise of punk culture made checkerboard Vans slip-ons emblematic of rebellion and nonconformity. Skaters wore them with pride, not just on the board but as a badge of their cultural affiliation.
- Casual Wear: Slip-ons are frequently paired with baggy jeans or cargo shorts, becoming a staple of skater streetwear.
- Athletic Influence: With the popularity of athleisure, these shoes have also found their way into a sportier look, mixed with joggers and fitted tops.
- Experimental Fashion: Recent years have seen an explosion in prints and materials, including denim, satin, and even leather, pushing the boundaries of traditional skate fashion.
Fashion trends in slip-ons reflect a larger dialogue within skate culture, encompassing creativity, community, and authenticity. Each new trend seems to urge skaters to adapt and innovate, making the slip-on a flexible choice for any skater's wardrobe.
Customization and Personal Expression
Customization plays a vital role in how skaters interact with their footwear. Many view their shoes as an extension of their personality, making the slip-on an ideal platform for personal expression.
- DIY Aesthetics: Skaters often customize their slip-ons by applying patches, drawings, or even paints. This practice not only enhances individuality but also personalizes the connection to their board and the sport itself.
- Brand Collaborations: Numerous brands have embraced the idea of customization through limited edition releases and collaborations with artists. The result is a fresh style that resonates well within the skate community.
- Social Media Influence: Platforms like Instagram and TikTok have surged the visibility of customized slip-ons. Designed shoes can garner attention, become conversation starters, and foster a sense of community around unique designs.
"The slip-on is more than just footwear; it embodies a lifestyle and sentiments associated with skateboarding culture."
In essence, the style and aesthetics of classic slip-ons in skateboarding culture are not just superficial aspects; they encapsulate a rich tapestry of identity, creativity, and social connections. They evolve with trends, but they remain a crucial element of self-expression for skaters even today.
Current Trends and Market Dynamics
The landscape of classic slip-on shoes in skateboarding is evolving constantly, morphing with the tides of consumer preference and global awareness. Understanding these current trends not only paints a clear picture of the market dynamics but also sheds light on what skaters and fans expect from their footwear choices today.
Popular Models Among Skaters
When it comes to slip-on shoes, certain models have carved a niche for themselves among skaters. Vans Classic Slip-Ons are undoubtedly the front-runners. Their iconic checkerboard pattern, comfortable fit, and durable material make them an undeniable favorite. Another notable model gaining traction is the Adidas Slip-On, which combines the sleek aesthetic of street style with performance features suited for skating.
Lesser-known yet impactful, brands like Etnies and Fallen Footwear have also introduced their versions offering a unique twist. These shoes often come with specific improvements such as enhanced support or a more grippy sole, tailoring to the varied needs of skaters.
- Vans Classic Slip-Ons: Known for their quintessential design and reliability.
- Adidas Slip-On: Where street style meets performance.
- Etnies: Innovating with added support features.
- Fallen Footwear: Combining tradition with modern enhancements.
Sustainable Practices in Production
An important trend influencing the classic slip-on market is sustainability. As consumers become more environmentally conscious, footwear brands are increasingly adopting sustainable practices. For instance, Vans has taken steps to reduce its carbon footprint by adopting eco-friendly materials in its slip-ons. This includes using organic cotton for uppers and implementing recycled rubber in soles.
Brands are also moving towards transparency in their production processes. More and more skaters are showing a preference for shoes that are made with fair labor practices and minimal impact on the environment. This is not just a fad; it reflects a paradigm shift within the skate community and beyond.
"Being aware of where our shoes come from and how they are made is important for future generations of skaters and the planet."
- Eco-friendly Materials: Uppers made from organic cotton.
- Recycled Components: Rubber from recycled sources for soles.
- Transparency Initiatives: Brands openly communicating their production processes.
The trends in the current skate scene emphasize a blend of performance, style, and sustainability. As the market adapts, the classic slip-on is not merely a piece of footwear; it represents a culture that appreciates both fashion and a commitment to a better tomorrow.
Challenges and Critiques
The exploration of classic slip-ons within skateboarding culture is not just a celebration of their design and history; it also demands a frank discussion on the challenges and critiques these shoes face. While beloved by many, classic slip-ons are subject to various performance-related questions and social discussions that can’t be overlooked. Addressing these aspects sheds light on the multifaceted relationship between footwear and the skateboarding community, ultimately enriching our understanding of how these shoes fit into one of the most dynamic cultures around.
Performance Limitations
Performance limitations of slip-ons primarily stem from their relaxed fit and minimal structure, which can hinder certain skateboarding maneuvers. Skaters seeking shoes that provide enhanced ankle support or rigidity may find classic slip-ons lacking. The soft canvas upper, while breathable, might not offer the level of protection for the foot that more robust skate shoes provide. This can lead to discomfort or even injury during intensive skating sessions. The sole's grip is crucial as well; while many classic slip-ons come equipped with durable rubber, some skaters prefer shoes with specialized traction to prevent slipping during hard tricks.
For example, experienced skaters might opt for shoes with padded collars or reinforced toes to ensure both comfort and protection. As one might say, ‘you’re only as good as your gear,’ and for some, this means moving beyond the classic slip-on aesthetic for something more performance-oriented.
"While slip-ons symbolize a laid-back approach to skating, they cannot match the technical prowess of more specialized skate footwear."
Cultural Appropriation Concerns
Moving into the social implications, classic slip-ons have also sparked debates around cultural appropriation. As these shoes gained popularity in mainstream fashion, their roots within skate culture were sometimes overlooked. Many see this commercialization as a dilution of the identity and values that initially defined the skateboarding scene. When non-skaters adopt the style for aesthetic reasons, it risks commodifying a culture that has deep ties to community and authenticity.
This balancing act between appreciation and appropriation is delicate. Skaters may wear slip-ons for their comfort and aesthetics, yet they might wrestle with feelings that these shoes symbolize a broader cultural shift that places style over the sport's core values. Moreover, the lines are blurred when it comes to influence and inspiration, making it essential for footwear brands and consumers alike to engage in ethical practices. Skaters deserve recognition for their cultural contributions, ensuring that their history and style are honored rather than sidelined.
The Future of Classic Slip-Ons
The future of classic slip-ons is not simply a continuation of what has been but a crossroads of innovation and nostalgia. As skateboarding culture evolves, these shoes are still at the forefront, embraced by new generations while still holding onto their roots. Understanding the future trajectory of these shoes requires us to consider technological advancements, consumer preferences, and cultural shifts in the skateboarding world.
Innovations in Design and Technology
With technology moving faster than a skater down a half-pipe, the classic slip-on is not left behind. Upcoming models are beginning to incorporate advanced materials and techniques that promise to enhance performance]
- Eco-friendly Materials: Growing concerns for the environment are steering brands towards sustainable materials. Many manufacturers are exploring options like organic cotton and recycled rubber. These materials not only reduce ecological footprints but also appeal to the environmentally conscious skater.
- Enhanced Comfort Features: Innovations like cushioning systems integrated into the sole, breathable mesh sections, and even temperature-regulating fabrics are on the rise. These features cater to the long hours spent on a board, making slip-ons comfortable even for extended use.
- Smart Technology: As technology seamlessly integrates into daily life, smart slip-ons may soon become a reality. Imagine shoes that can monitor your performance metrics or interact with your smartphone. These innovations could bring a new dimension to skating, blending style with functionality in unprecedented ways.
As the freestyle nature of skateboarding continues to gain elegance, these advancements show great promise while preserving the essence of the classic slip-on. Brands need to adapt to remain relevant, and those that prioritize innovation along with impeccable design will likely lead the pack.
The Enduring Legacy of the Slip-On
The legacy of classic slip-ons not only resides in their design but in their adaptation through time. Having evolved from functional skate shoes to fashion phenomena, they showcase a blend of style and culture that has stood the test of time.
- Cultural Ties: Slip-ons mirror the evolution of skate culture itself. From the early days of skateboarding in California to its current status as a global lifestyle, these shoes reflect the rebellious spirit of the sport. Icons like Tony Hawk and street artists have not only worn them but transformed them into symbols of an attitude.
- Cross-Generational Appeal: Classic slip-ons appeal to a wide audience, making them a uniting factor among skaters of all ages. Whether it's a seasoned pro or a new kid on the board, these shoes link individuals within the skate community. Their simple yet stylish design allows for creative expressions, bridging gaps across generations.
- Fashion Statements: In recent years, the slip-on has found mainstream appeal beyond just skate culture. Influencers and celebrities alike have embraced them, leading to collaborations with high-fashion designers to create limited-edition models. This has reinforced the slip-on’s status as a timeless piece that transcends industry boundaries.
"The evolution of the classic slip-on is a testament to the skate world's adaptability, embracing change while cherishing heritage."
In considering where slip-ons might land in the market, it will be intriguing to see what brands emerge, what innovations take flight, and how the skateboarding community continues to influence and adapt fashion trends.
Upcoming changes reveal a landscape vibrant with opportunity, ensuring the classic slip-on not only survives but thrives.
