Examining the Vans SK8 Low: Style Meets Performance
Intro
The Vans SK8 Low is more than just a shoe; it's a canvas for expression and a staple in the skateboarding scene. As skaters lace up their shoes, they aren’t just gearing up for a ride; they’re embracing a culture that intertwines style with performance. Today, the spotlight is on the intricacies of these shoes, exploring how their design impacts both aesthetics and functionality.
This evaluation aims to dissect the qualities that make the Vans SK8 Low a favored choice among casual riders and seasoned pros alike. We’ll wade into the waters of sales trends and cultural significance that these shoes represent, unpacking consumer insights that shed light on the SK8’s enduring popularity in an ever-changing market landscape.
Skateboarding Techniques
Mastering Tricks
When it comes to performing tricks, every skater knows that footwear plays a pivotal role. A solid grip on the board, combined with the right cushioning, can mean the difference between nailing that kickflip and ending up in the dust. The Vans SK8 Low provides a low-top silhouette that allows for greater ankle movement, which can be crucial when attempting complex maneuvers. The waffle-patterned outsole offers a reliable grip, ensuring skaters stay firmly planted on their deck.
Skaters often emphasize the importance of consistency. With a shoe that fits snugly and allows for full-range motion, efforts to perfect tricks become much more achievable. The design not only caters to aesthetics but aligns seamlessly with functionality, allowing skaters to focus on their craft rather than adjusting uncomfortable footwear.
Improving Balance and Stance
A skater’s balance is an art in itself. The design of the Vans SK8 Low supports this principle well. With its refined fit and lightweight feel, skaters can achieve better stability, whether they are cruising or tackling ramps. The shoe's padding provides enough comfort without feeling overly bulky, helping to maintain a center of gravity that is crucial for stability on a skateboard.
Moreover, the low profile design lowers the chances of dragging the shoe, which can be a common issue with bulkier models. This consideration enhances the overall stance, keeping the skater grounded while also allowing them to showcase their individual styles with ease.
"Having the right shoes isn’t just about looking cool; it’s about feeling the board and mastering your moves."
With these technique foundations laid, we can venture into the broader context of the Vans SK8 Low within the skateboarding world, exploring how its design, cultural implications, and market position contribute to its legacy.
Prolusion to Vans SK8 Low
The Vans SK8 Low represents much more than just a pair of shoes; it symbolizes a lifestyle, an attitude, and a community. This introduction serves to anchor the reader in the significance of this footwear within the broader culture of skateboarding and fashion. Understanding the Vans SK8 Low entails a look at its historical roots, how it has risen to the forefront among skaters, and its ongoing relevance in contemporary style circles.
Historical Context
The journey of the Vans SK8 Low traces back to the iconic inception of the Vans brand in 1966 in California. Originally conceived as a skate shoe, the classic designs have evolved while still maintaining a direct connection to the subcultures that nourished their popularity. The SK8 Low is a descendant of the SK8 Hi, which debuted in 1978, designed with the needs of skaters in mind. The very essence of the product lies in its adaptation to the changing demands of skateboarding since its inception. Over the decades, it has transitioned from a niche skate shoe to a cross-sectional symbol of youth culture and rebellion.
The design is rooted in simplicity, yet it delivers significantly in performance. From the canvas and leather upper to the distinctive side stripe, the SK8 Low has made an indelible mark in various style evolutions, allowing it to remain relevant.
Popularity Among Skaters
When it comes to skaters' preferences, the Vans SK8 Low consistently ranks high. Its blend of comfort, grip, and aesthetic appeal catches even the most discerning skaters. One may wrongly assume that looks trump functionality, but the SK8 Low shatters that stereotype.
- Comfort Fit: For extended hours on the board, comfort is non-negotiable. The cushioned insole and padded collar ensure that skaters don’t just ride; they ride hard.
- Skate Performance: The low-top design enables quick foot movements, crucial for executing tricks. Skaters appreciate the responsiveness the shoe offers—whether doing an ollie or hitting that final grind.
- Visual Appeal: It's no hyperbole that a fresh pair of Vans SK8 Lows can elevate even the most mundane outfits. The range of colorways available—ranging from classic black and white to vibrant patterns—allows skaters to express their individuality while staying grounded in skate culture.
With the Vans SK8 Low, you’re not just purchasing footwear; you're investing in a legacy recognized by both hardcore enthusiasts and casual users alike. Whether it’s the skate park or the city streets, this shoe has cemented its place as both functional gear and a fashion statement.
Design Elements of Vans SK8 Low
The design elements of Vans SK8 Low are not merely aesthetic choices; they play a vital role in the shoe's functionality and cultural relevance. Understanding these elements provides insight into why this shoe has remained a staple in the skateboarding community for years. From the materials used to the colors and patterns offered, each aspect of design contributes to both style and performance.
Material Construction
When we talk about material construction, what comes to mind is not just durability but also comfort. Vans has a long history of using high-quality canvas or suede for their skate shoes. These materials are chosen for their ability to withstand the wear and tear that comes with skating while also providing the necessary flexibility. The canvas upper is breathable, which is essential for long sessions on your board, and the suede adds an extra layer of durability, resisting scuffs and tears.
- Breathable canvas: Keeps your feet cool and comfortable.
- Durable suede: Protects from damage during tricks and falls.
- Padded collar: Offers added comfort and support around the ankle.
While many skate shoes might skimp on padding to save weight, the Vans SK8 Low strikes a balance. The inside of the shoe is cushioned enough to protect the feet but not so much that it feels clunky. This construction philosophy not only enhances comfort but also ensures that each shoe can stand the test of time, making them a smart investment for skaters.
Colorways and Aesthetic Variations
The Vans SK8 Low is available in a plethora of colors and styles, allowing every skater to find something that speaks to them. From classic black and white, which offers timeless versatility, to vibrant hues and unique patterns that showcase individual personality, the choices are abundant. This aspect is particularly important as fashion in skate culture is often as much about self-expression as it is about functionality.
- Classic options: Timeless designs that pair well with almost anything.
- Vibrant colors: Stand out in the skate park.
- Collaboration editions: Limited releases with artists or brands add to the shoe's collectibility.
For instance, the checkerboard design has become synonymous with the Vans brand, making it an emblem of skate culture. Not only does each colorway allow for personal expression, but it also helps skaters feel connected to a community that values creativity and individuality.
Design Influence on Skate Culture
Finally, the design elements of the Vans SK8 Low have significantly influenced skate culture itself. When a shoe becomes a canvas for brand collaborations or limited editions, it transcends mere footwear and becomes part of the art. These designs often reflect current trends, and Vans isn't shy about tapping into underground movements or partnering with influential figures from the skateboarding world.
"A good skate shoe needs to look right and feel right. Vans gets this balance just right."
This fusion of aesthetic appeal and performance is critical. As skaters push boundaries with their tricks, the shoes they wear often need to keep up, while still allowing room for personal flair. Vans SK8 Low has secured its place in skate culture by marrying style with function, making it relevant across generations.
In summary, the design elements of the Vans SK8 Low are not just about looking good; they are about performance, durability, and cultural significance. It's this blend that makes the SK8 Low not only a popular choice but also a crucial part of the skateboarding narrative.
Performance Features
Understanding the performance features of the Vans SK8 Low is crucial for skaters and enthusiasts alike. These attributes define how well the shoe performs under various conditions, influencing the experience for both casual skaters and dedicated professionals. The performance features encompass grip, durability, and the technology utilized in the soles which altogether contribute to the shoe's capability on and off the board. As the skateboarding lifestyle evolves, the demands for high-performance footwear increase, making these features even more relevant in today’s market.
Grip and Board Feel
One of the standout features of the Vans SK8 Low is its remarkable grip and board feel. The rubber outsole is crafted with a specific tread pattern that enhances traction, which is essential for executing tricks and maintaining control. The combination of a sticky rubber compound and a well-designed pattern ensures that skaters can feel every nook and cranny of their skateboard—something that hardcore skaters value.
Skaters often describe the board feel of Vans SK8 Low as direct and responsive. When you’re doing a kickflip or landing a trick, having that connection with the board can be the difference between a successful landing or a wipeout. The sensation that you get from the shoe sticks closely to the deck, giving users confidence to push their limits.
To sum up, a shoe's grip isn’t just a matter of traction but how well that traction allows you to communicate with your board. That’s precisely what the Vans SK8 Low achieves, offering a seamless experience between the skater and the skateboard.
Durability and Longevity
Durability plays a pivotal role when evaluating any skate shoe. The Vans SK8 Low is built to endure the rigors of daily skateboarding, which can be a wild ride. With reinforced stitching, especially in high-wear areas like the toe cap and sidewalls, these shoes resist breakdown even after countless sessions at the local skatepark.
Moreover, the upper material often utilizes a blend of suede and canvas, which not only looks great but holds up remarkably against abrasion. This blend is particularly appreciated by skaters who find their shoes rapidly deteriorating under the constant grind of skateboard tricks.
Users frequently report that their Vans SK8 Low options last longer than many competitors, making them a wise investment for both serious skaters and weekend warriors. To put it simply, opting for these shoes over others could mean less time and money spent replacing worn-out footwear.
Sole Technology and Impact Protection
The sole of a shoe is its foundation, and in the Vans SK8 Low, you’ll find quality that stands the test of time. Featuring Vans' signature waffle sole, these shoes not only offer superior grip but also help in absorbing impacts. This is vital, as skateboarding typically involves landing from heights, and well-padded soles can help mitigate the toll on your feet and joints.
Another notable aspect is the use of cushioned insoles that provide additional comfort and support. This effect means that during long skates or repetitive landings, skaters' feet remain less fatigued, allowing for longer sessions without the harsh punishment that often comes with the sport.
Thus, the combination of grip, durability, and smart sole technology in the Vans SK8 Low makes it a top choice for anyone serious about skateboarding. The right balance of features translates into a performing shoe that meets the demands of skate culture today.
"A good skate shoe isn’t just about style; it’s about how it performs when you're out there pushing your limits."
In essence, the performance features of the Vans SK8 Low are about more than just function. They embody a commitment to quality and a deep understanding of what skaters need from their footwear. The grip, durability, and grip technology come together to create a comprehensive package designed for success on the skateboard.
Consumer Insights
Understanding consumer insights plays a crucial role in the realm of the Vans SK8 Low. As shoes that bridge the gap between style and functionality, it’s essential to grasp what users think and feel about them. Insights drawn from consumer feedback not only shed light on the effectiveness of the product but also influence future developments and marketing strategies. This section engages with the community's connection to the Vans SK8 Low—revealing trends that surround the sneakers beyond just their aesthetic appeal.
Customer Reviews and Feedback
Customer reviews provide an invaluable lens into the overall satisfaction and experiences of Vans SK8 Low wearers. They highlight strengths and weaknesses, offering potential buyers a well-rounded perspective. Here are some common themes observed in customer narratives:
- Comfort: Many users laud the comfort level of the Vans SK8 Low, particularly for long durations of wear. Describing it as “breaking in like a glove,” they appreciate how it feels cushioned yet supportive.
- Style Versatility: A recurring sentiment is their adaptability. Skaters and non-skaters alike celebrate the shoe's ability to pair well with different styles, whether it’s casual wear or skate gear.
- Performance in Action: Users often share their experiences from skating. While they verify good grip and board feel, some point out that advanced tricks might expose limitations under extreme conditions.
- Durability Concerns: There are mixed feelings about the wear and tear on the shoes. Some swear by their longevity while others note that after extensive use, the soles may wear down faster than anticipated.
Overall, feedback serves as a testament to the Vans SK8 Low's reputation while also presenting areas for improvement.
“I love these shoes, but after a few solid months of skating, I noticed the grip wasn't as fresh. Still, they look cool!”
In analyzing these viewpoints, brands can align future models with evolving consumer expectations, ultimately enhancing customer loyalty and trust.
Demographic Preferences
Demographic preferences have a significant impact on the success and evolution of the Vans SK8 Low. Understanding who is drawn to these shoes allows brands to tailor their offerings accordingly. Various age groups and lifestyles contribute to diversity in preferences:
- Age: The SK8 Low appeals mainly to younger audiences, particularly teens and young adults, due to its strong association with skate culture. However, an uptick in popularity among older generations, influenced by nostalgia and retro styles, is notable.
- Geography: Regional variations also play a role. For example, in urban areas, the low-top version might be favored for its more subtle appearance compared to high-tops that often scream skate culture.
- Lifestyle: From casual skaters to fashion aficionados, the versatility has drawn individuals who resonate with varying lifestyles. This shoe is as much about identity and self-expression as it is about skating performance.
In today's marketplace, knowing who your audience is matters a great deal. The Vans SK8 Low doesn't merely cater to consumers—it thrives on a connection with diverse groups that appreciate its blend of performance and style.
Sales Trends and Market Positioning
In the competitive universe of skate shoes, understanding sales trends and market positioning provides crucial insights into how the Vans SK8 Low has managed to maintain its foothold in a constantly evolving landscape. This segment scrutinizes sales dynamics, revealing how consumer demand influences production, marketing strategies, and ultimately, brand loyalty. Beyond just figures, sales trends can show us shifts in cultural significance and consumer preferences, all of which contribute to the shoes' enduring popularity. The vans often hold a unique place on the shelf—not just for its aesthetic appeal but also for the lifestyle it embodies.
Current Sales Statistics
As of late, Vans SK8 Low has demonstrated impressive sales metrics. Recent reports indicate a significant upturn in sales figures over the past few quarters, suggesting a 20% increase compared to the previous year. This statistic is not a mere fluke; it reflects a persistent commitment to quality and innovation that resonates with both seasoned skaters and newcomers alike. Additionally, it stands out in market analyses that Vans maintains a market share of over 15% in the skate shoe industry.
Brand loyalty plays a pivotal role here. Many consumers perceive Vans SK8 Low as a staple—almost a rite of passage for skaters. Surveys show that approximately 70% of skaters consider Vans when purchasing new shoes, underscoring both the brand’s caliber and its loyal following. Moreover, listings and sales peaks during back-to-school seasons indicate that Vans SK8 Low is not just a seasonal favorite but rather an item that appeals year-round, intensifying its market presence.
"Brand loyalty amongst consumers is a key metric; it reflects their inclination to choose one brand over competitors, based on quality, performance, and cultural relevance."
Comparison with Competitors
When looking at the landscape of skate footwear, several brands vie for the attention of consumers: Nike SB, Adidas Skateboarding, and the storied feel of New Balance Numeric. However, what distinguishes Vans SK8 Low is not only its market performance but also its cultural roots.
- Nike SB: This brand showcases high-performance models that incorporate advanced technologies for added support. While performance is a priority, its price point can create a barrier for some casual skaters.
- Adidas Skateboarding: Known for its collaborations with top skateboarders, Adidas offers chic styles and impeccable cushioning. However, some might argue that its fashion-focused designs can take precedence over functionality.
- New Balance Numeric: Rising to fame with the backing of heavy-hitters in the skate scene, this brand puts emphasis on comfort and cushioning. Yet, its relatively shorter history in the skate world may hinder widespread recognition.
In comparison, Vans SK8 Low appeals to a broader audience not just through affordability but through a narrative of authenticity. The shoes have become synonymous with the skateboarding lifestyle, having transcended mere functionality to become a cultural icon. This position likely stems from years of grassroots marketing and a commitment to the skating community, which gives Vans SK8 Low a competitive edge.
In sum, the sales trends and market positioning of the Vans SK8 Low showcase an intricate web of production strategies, brand loyalty, and cultural significance—all vital in steering the brand's future endeavors.
Environmental Considerations
The conversation around environmental awareness is more critical now than ever, especially in the realm of consumer products. With increasing insight into our ecological footprint, it’s imperative to evaluate how brands, particularly in the fashion and footwear industry, navigate sustainability. This consideration is pivotal to our understanding of the Vans SK8 Low, linking not only to consumer expectations but also to broader implications for the environment. The relevance of this topic rests firmly on two fronts: the manufacturing practices of products and the active consumer demand for greener, more responsible options.
Sustainable Practices in Production
When it comes to the Vans SK8 Low, the brand has made strides toward sustainable practices in production. By looking at material sourcing, Vans has experimented with alternatives that minimize environmental impact. For example, the use of organic cotton and recycled rubber in their footwear not only promotes durability but also reduces waste in the production line.
Moreover, Vans has implemented an initiative where they favor vendors who prioritize sustainability in their production. This means that every pair made not only meets quality standards but does so with an awareness of its environmental contribution. Here’s a brief overview of some notable practices:
- Material Reduction: Reducing the number of materials used in a single product can significantly lower waste.
- Energy-Efficient Production: Factories are increasingly adopting energy-efficient technologies to lower carbon emissions.
- Water Conservation: Innovative dyeing processes are being used to cut down on water usage in manufacturing.
These practices are essential for improving the overall environmental footprint of products like the Vans SK8 Low, making them more appealing to the conscious modern consumer.
Consumer Demand for Eco-Friendly Options
As awareness continues to rise around environmental issues, so does the demand for eco-friendly products. Consumers today are not just looking for stylish and comfortable shoes; they want to ensure that their purchases reflect their values. The Vans SK8 Low has found itself at the intersection of these demands, making it increasingly popular among individuals prioritizing sustainability.
The preference for eco-friendly options has sizable implications:
- Market Adaptation: Brands must adapt to changing consumer behavior, ensuring that their product lines align with eco-conscious values.
- Product Lifecycle Awareness: Shoppers today want to know how a product is made and what happens after its lifespan. This leads to an increased demand for transparency in manufacturing practices.
- Cost Considerations: While eco-friendly products often come with a higher price tag, many consumers are willing to pay a premium for products that contribute positively to the planet.
In a nutshell, the Vans SK8 Low’s design reflects not just style and function but also sustainability, making it a compelling choice in today’s market. As consumers continue to push for greener alternatives, brands that embrace eco-friendly routes will likely find greater success.
"Sustainability is not just a trend. It's an essential part of the future we're building for the next generations."
For further insights on sustainability in fashion, you can reference resources like Wikipedia or Britannica.
The Cultural Impact of Vans SK8 Low
The Vans SK8 Low holds a significant place in the world of skate culture, not just for its exceptional design and performance, but also for the narratives that accompany it. Skateboarding, intertwined with music, art, and youth rebellion, finds a visual representation in the SK8 Low. This sneaker is not merely footwear; it symbolizes a subculture that challenges norms and embraces creativity. In understanding the SK8 Low’s cultural impact, one must evaluate how it manifests across various platforms and influences lifestyle choices among its diverse audience.
Manifestation in Popular Media
Vans, through the SK8 Low, has made its mark in popular media, appearing in films, music videos, and social media campaigns that resonate with a younger audience. For instance, you might recall those scenes in classic skate movies where characters don SK8 Lows while effortlessly gliding through urban landscapes. These moments aren’t just product placements; they’re a testament to how the shoes encapsulate the spirit and grit of skateboarding.
In the music realm, artists across genres have been spotted rocking the SK8 Low. Think about the way punk, hip-hop, and alternative artists wear them. It's not just clothing—it's a badge of authenticity. Songs and lyrics often reference skateboarding imagery, and the mismatched laces, dirty soles, and suede textures of these shoes become part of the narrative.
Furthermore, the rise of social media influencers and content creators has reinforced the relevance of the SK8 Low. Photos posted on platforms like Instagram and TikTok show skaters and enthusiasts pulling off various tricks, all while sporting these iconic shoes. These digital representations create a buzz, elevating the sneaker from mere footwear to a cultural artifact associated with rebellion, freedom, and self-expression.
Influence on Fashion and Lifestyle
Vans SK8 Low has transcended its original skate roots to become a fashionable staple. The sneaker is often integrated into streetwear ensembles, influencing style trends worldwide. You see it paired with everything from distressed jeans to wide-legged trousers, highlighting its versatility. The SK8 Low isn’t just a choice for skaters anymore; it’s adopted by a broader audience looking to express their individuality.
The sneaker becomes a canvas for personal expression, thanks to its myriad of colors and patterns. Collaborations with artists, musicians, and designers have further pushed its boundaries, allowing wearers to showcase their taste and style. As a result, the SK8 Low is now spotted in everyday settings—from university campuses to music festivals—marking it as a significant player in the cross-section of fashion and lifestyle.
The Vans SK8 Low has cemented itself not only as a performance shoe but as a cultural icon, symbolizing creativity and freedom across generations.
Moreover, the influence of the SK8 Low extends into eco-conscious decisions. The increased focus on sustainability among consumers is leading to a demand for environmentally friendly options. Vans has begun to respond to this, adapting some lines of SK8 Lows to include sustainable materials, thus aligning with a growing trend towards ethical fashion.
Ultimately, the cultural impact of the Vans SK8 Low is a multi-faceted narrative, intertwining skate culture, popular media representation, and fashion evolution, making it an enduring symbol for both the wearer and the world around them.
Future Directions for Vans SK8 Low
As we look towards the horizon, the future of the Vans SK8 Low is as dynamic as a well-executed ollie. This section aims to dissect the forthcoming evolution of this iconic shoe, examining both design innovations and potential growth areas within its market. Understanding these future directions is crucial not only for enthusiasts and consumers but also for brands competing in the ever-evolving sneaker landscape.
Innovations in Design
Vans has always been renowned for striking a balance between style and practicality. But what can we expect in terms of innovations regarding the SK8 Low? As skate culture becomes more integrated with lifestyle fashion, there appears to be a push towards sustainability and advanced performance features.
- Eco-friendly Materials: We might see increased use of sustainable materials in production. For instance, incorporating recycled plastics or rubber could reduce the environmental footprint significantly, aligning with growing consumer demand for eco-conscious choices.
- Adaptable Fit Features: Other innovations may include adjustable components, such as lacing systems that modify according to the wearer’s needs, ensuring a snug fit for skateboarding or casual wear.
- Enhanced Cushioning Technologies: Cushioning is essential, and future iterations could include breakthroughs in foam technology for better shock absorption and comfort during long skating sessions.
These innovations are not simply gimmicks; they demonstrate a serious commitment to meeting the needs of skaters while appealing to wider audiences who seek a stylish, functional sneaker. As skateboarding continues to gain mainstream popularity—especially with the recent inclusion in the Olympics—these design advancements could position the Vans SK8 Low as a must-have shoe for both athletes and everyday wearers.
Potential Market Growth Areas
The market landscape for footwear, especially in the skate category, is bursting with potential. Several areas stand out for the Vans SK8 Low:
- Diversification into Niche Markets: Vans could explore designs specifically tailored to women or children, addressing a gap in the market. Targeting these demographics allows the brand to widen its influence beyond traditional skater boys to include skater girls and families.
- Online and Global Expansion: With the rise of e-commerce, especially in the post-pandemic era, Vans could further invest in its online platforms. By enhancing their digital experience and reaching out to global markets, brands like Vans can capture a broader audience. Markets in Asia and South America, in particular, have shown significant interest in western skate culture.
- Collaborations and Limited Editions: Collaborating with artists or other influencers in the fashion space could provide limited-edition releases that stir excitement and urgency among consumers. Successful partnerships in the past have proven effective at driving sales and creating buzz in the sneaker community.
To wrap it up, the future prospects of Vans SK8 Low are intertwined with innovation and market capture. By embracing advancements in design and exploring growth avenues, Vans can solidify its position as a leader in the footwear industry, making the SK8 Low not just a shoe, but a cultural staple.
Finale
As we wrap up our exploration of the Vans SK8 Low, it's essential to acknowledge the multifaceted significance of these sneakers in both the skateboarding and fashion landscapes. The Vans SK8 Low is more than just a shoe; it embodies a blend of culture, performance, and cutting-edge design. For skaters, these kicks offer a sense of connection to a broader community, while for lifestyle enthusiasts, they serve as fashionable statements that seamlessly integrate into everyday wear.
Summary of Key Points
The following aspects stand out as particularly noteworthy:
- Historical Context: The Vans SK8 Low has its roots entrenched in skate culture, with a legacy that resonates with both seasoned skaters and newcomers.
- Design Elements: Craftsmanship using durable materials and a variety of colorways ensures that the SK8 Low not only performs well on the deck but also looks appealing.
- Performance Features: From grip and board feel to the durability of the shoes, they are designed with skaters' needs at the forefront.
- Cultural Impact: The sneaker has made its way into various media, solidifying its position as a cultural icon.
- Market Insights: Current sales trends reflect its popularity and demand, further showcasing the loyalty that the brand has cultivated among consumers.
- Environmental Considerations: The exploration of sustainable practices and eco-friendly options paints a hopeful picture for future production.
Final Thoughts on the Vans SK8 Low Experience
To sum it all up, the Vans SK8 Low stands out not just for its aesthetic appeal but also for its performance capabilities. It's a shoe built for both skating and daily wear, striking a balance that appeals to a wide array of users. For parents looking for reliable skate shoes for their kids or skaters looking to up their game, these kicks are often seen as a go-to choice. They carry with them an unspoken assurance that whether you're tearing through the park or just hanging out, you’ll look good and feel even better.
